Purposes & values


We provide vital products and services that support the capture of exceptional images.


Our commitment is founded on a set of core values that form the Vitec Mindset:

Product Excellence

"Everything we make and do is exceptional."

Vitec products and services are exceptional because they are delivered by outstanding people. We set the highest standards of technical performance and aftercare, designing solutions that do precisely what image-makers need them to do. All our activities reflect our obsession with quality.

Creative Solutions

"We are constantly looking to break new ground."

At Vitec we learn fast and think forward, looking for new ways to support our customers and meet their needs. To stay ahead of the game, our creativity has to be applied to every aspect of our business, not just our products. Our passion, flair and ability to ask ‘why not?’ are at the heart of everything we do.


"What you see is what you get."

Commitment, fairness and honesty towards our customers, our suppliers and our own people. By being authentic we develop loyalty and trust between ourselves and all those we engage with.

Customer Focus

"We are nothing without our customers."

At Vitec, the focus is always on the customer, allowing us to support them no matter what changes and challenges they face. If we respect our customers’ creative expertise, they will respect ours.


"We work better when we work together."

The closer we are to our colleagues and customer contacts, the more successful we will be. If we celebrate achievements, share knowledge, pool resources, test ideas and support each other, life will be more rewarding and more satisfying.